Someone may come up with two common plans after having finished the studies in design, especially in interior design. The first is applying to work for an architectural firm or home furnishing company. The second is starting an interior design business. In starting the business in the world of design, you need a well-planned strategy to get a successful execution. In order to do well on the business, here are some insights to know before getting your hands on this.
The Steps to Starting an Interior Design Business
- Building identity of the business
Any product or service of business needs a name to be recognized. Start with the name, the logo, and tagline of your own business. You can derive the name from your own name, some letters of it, or the abbreviation. The logo should be catchy yet and have a philosophical value, while the tagline of your business should be a phrase representing the service you have to offer very well. After these stuffs are set, you may start to build a website. If you are not familiar enough to do it on your own, try to ask for a hand from a friend or a digital advertising agency
- Charging your service
In starting an interior design business, charging what your services are worth is the most challenging and confusing hurdle you might face. Set the tone from the beginning, so you can calculate how many hours you will work on the project. The rate will always depend on the location and the need of the clients, but you can start the rate from 70 to 75 USD per hour. That is fair and accurate rate because your ability to intellectualize and unite thing is what the clients pay you for.
- Building online portfolios
The website you have set should be your showcase of the works or projects well-done. These online portfolios are good hooks to get you a potential project or client when starting an interior design business. Besides your portfolios, there should be a special page for your curriculum vitae. This should tell the visitors about all of important skills and aspects that your potential might be concerned about, such as your education, your experiences as presentation skills, creativity, specialties, problem-solving, passion, excitement, and negotiation. They can be the determiners whether the client will find you most likely fitting and potential to handle the project with a success expected.
- Using Social Media
Besides website, social media can be taken advantage of to promote and sell your services when starting an interior design business. Make use of the social media feature such as photo-sharing or video-sharing to get people attention. Make social networks as many as possible to stand a great chance to be checked out by the potential clients. One more helpful feature of social media holds is the paid promotion service. This can help your business spread out to the larger audience.
Starting an interior design business is a good option to start or detour your career in the house of design.